A refreshing alternative to Field Marketing, where speed and delivery count

What We Do


Orchid’s proposition offers clients the opportunity to engage one agency integrating from design conception through to full in-store execution by harnessing the group brands.

Orchid specialise in Field Marketing, a traditional marketing discipline that more often than not involves highly targeted, two way, face to face brand message communication. The key benefit of investing in this marketing discipline is seeing revenue expenditure generate a specific, tangible return on investment to the brand owner.

Ultimately, in simple terms, we provide marketing solutions to increase product sales. We believe that the investment in field marketing to bring a product to the retail/consumer environment is the single most important part of any marketing campaign.


Honey Monster Promotion

Orchid offer a variety of solutions to meet every aspect of our clients requirements, including merchandising, auditing, contract field sales, education/training, demonstrations, sampling, van sales, pre-selling, competitor insight.

CONTACT US 01865 893390

info@orchid-fm.com

Merchandising

0.07 of a second is all the time you have to influence a consumers purchase decision.

It is with this in mind that Orchid works with you, defining, tailoring and leading a solution which will see you stand out from the crowd.

How many times have you walked into a store and not found all your products? We understand the impact of this on your business, but more importantly, we understand and have the knowledge to reduce this.

It’s not just about correcting missing facings by fetching stock from the warehouse, or correcting book stock errors, replacing missing SELs or promotional point of sale. It’s also about using our data analytical services to target the right SKUs in the right stores, increasing the return on your investment.

It doesn’t matter if it’s a large grocery, forecourt,food service, or a typical convenience outlet, we can help fix those annoying availability issues.

We will ensure your brand is available, visible and PoS compliant before we leave the store.

We have scale and can provide coverage of 3,000 retail outlets on any given day.

Field Sales

If you require sales support then you are in the right place.

Whether your need is for a long term strategic sales team or a fast, flexible, responsive tactical burst of activity, Orchid can help you.

No two teams are the same. We have experience in every retail channel; multiple grocery, high street, convenience and food service, coupled with many product sectors (FMCG; Home Entertainment; jewellery; books; music; film; clothing; sports; technology; garden; furniture. Tell us your frustration and we will tailor an approach delivering a bespoke solution that is right for you.

Whether you want a field team to plug distribution gaps in impulse and drive sustainable growth, or a team to drive availability and better relationships in the grocery sector, or maybe a team to sell in a new product in the food service sector….talk to Orchid.

Demonstrations

People remember products and services seven times more,
if they have been engaged properly.

A majority of shoppers want to try a product before they buy it.

By investing in a demonstration campaign we will deliver Brand Ambassadors reflective of your culture and brand values, hand picked and highly trained to deliver clear and concise product and brand messages.

We will target and engage consumers whilst in the shopping mindset.

Consumers will tell you that they will give greater consideration to making a purchase once they have been encouraged to participate in a brand experience.

This type of activity delivers an immediate and ongoing sales strategy, proving RoI.

Auditing

Real time audit data

We can provide you with real time audit data, either through our own field team, equipped with mobile devices and handheld mobile application or by utilising our partners service which enables us to take advantage of ‘the crowd’ already out there shopping.

We provide you with visibility of any retail landscape, which in turn enables you to make instant, informed decisions.

Orchid Field Marketing Auditing

Training

Your product is unique.

When a consumer comes into store, how are you going to ensure your product stands out from the competition? How are you going to drive the sales conversion?

There is no better way to drive conversion than engaging your consumer with a bright and knowledgeable sales person. Invest in their training, provide product knowledge, and succeed in delivering product engagement and interest.

As well as using Orchid to send in a qualified trainer of your products or services, enthusing more ambassadors for your brand, we can also devise an incentive scheme to complement the product launch and measure the sales competency of your wider team.

Experiential / Sampling

Why invest in a sampling campaign?

By investing in a sampling campaign Orchid provide a face to face approach encouraging consumers to try before they buy.

Whilst beneficial to tie up with a point of purchase or a call to action, venues for sampling are wide and varied.

We have operated in train stations, queues for high profile store openings, outside shows and exhibitions, festivals and car parks.

Let us understand your vision and we can design a campaign that will create brand noise, reinvigorate brand awareness and drive sales.

Orchid Field Marketing Experiential and Sampling

Competitor Insight

Our clients are regularly surprised either by a competitor launch or a competitor /retailer promotional or pricing strategy and ask us to provide more detail.

We have developed our systems so that we can react with speed and have this service up and running within the hour.

From the comfort of your office we bring the retail landscape to life. We provide you with almost instant visibility of the activity, which in turn enables you to make instant, informed decisions.

 

Orchid have been recognised by the FMBE for their initiative in bringing to life a ‘grocery’ consumer insight report, the data for which is captured in real-time through their industry-leading web-based software as ‘business as usual’

Van Sales

Do you need support?

Do you need support in boosting or gaining distribution, achieving share of space, placing PoS materials and reaching your full potential for sales pull through.

We can provide a team, large or small, for a day, a week, a month, a year to work with you and achieve Independent Retail success.

Orchid has a database of 40,000+ independent outlets just waiting to be stimulated with knowledge of your product.

Working with a third party partner, you can also be furnished with an independent return on investment calculation that will give you confidence as well as some great market share impact information.

Using the latest technology, we can even recommend the right areas of the country that your products should be targeted.

Mystery Shopping


Our clients often need to know either how their product looks in the retail environment, or require information relating to another brand, the performance of their brand ambassadors, a promotional activity or just a more general view of consumer perception.

Mystery Shopping is a great solution to provide targeted information in a cost effective manner. We have a number of options available, including our new Fast Track service – providing access to nationwide field and retail insight within hours.

Follow the link to find out more about FAST TRACK.

Merchandising Quote /Case Study Request

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Field Sales Quote /Case Study Request

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Demonstrations Quote /Case Study Request

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Auditing Quote /Case Study Request

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Training Quote /Case Study Request

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Experiential/Sampling Quote /Case Study Request

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Competitor Insight Quote /Case Study Request

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Van Sales Quote /Case Study Request

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Mystery Shopping Quote /Case Study Request

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