Laurence Stone – Sales Director

Laurence has 14 years business development experience and has a proven track record in not only converting but creating leads in the FMCG sector. Laurence identifies commercial opportunities and researches and develops the idea to its full potential to create high profile partnerships.

He has worked for many blue chip companies from Coca Cola Enterprises, Wrangler Jeans, Vodafone, Philips and Scottish & Newcastle. Positions held varied from Territory Manager, Area Sales Manager and National Account Manager. Laurence moved to the agency arena working for ARC Field Marketing in 1997, heading up the computer games and home entertainment sector as Client Service Director then to Business Unit Director. Managing clients from Sony Playstation, Eidos, BMG, Warner Home Video, Columbia Tri-Star and IPC Magazines.

Laurence switched agency in 2000 and headed up the sales function for PMI Field Marketing, a start up company, he was directly responsible for new business acquisition and development achieving £10M turnover in 5 years.  Wins included P&G, GSK, Allied Domecq, Kodak, Scottish & Newcastle, Coca Cola Enterprises, L’Oreal and Mars.

Laurence is proficient in delivering tactical and strategic contracts across all disciplines of Field Marketing, including Tactical Merchandising, Sampling, Roadshow and Events to Strategic Field operations.