Twentieth Century Fox
To increase 20th Century Fox share of market in a declining category through delivering innovative, strategically focussed field marketing solutions bespoke by retailer; supporting a fluctuating new release slate along with seasonal and catalogue campaigns.
- Implementation of a flexible core team of Field Merchandisers who are educated and motivated through on-line training & engagement platforms
- Full client integration across the management teams, delivering release strategy and retail objectives.
- Tripartite relationships with TCFHE partners
- Capability to upweight the team to maximise either seasonal or DVD release opportunities
- Use of Data Segmentation models; delivering targeted callage plans and POS optimisation analysis, driving cost effective solutions
- To deliver a programme which engages and trains store staff in this busy retail category.
- Fully integrated client agency partnership
- Ongoing on-entry compliance to PoS increased; whilst investment reduced
- 7.3% increase in annual retail sales
The Life of Pi
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