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Twentieth Century Fox

The Challenge

To increase 20th Century Fox share of market in a declining category through delivering innovative, strategically focussed field marketing solutions bespoke by retailer; supporting a fluctuating new release slate along with seasonal and catalogue campaigns.

Our Solution

  • Implementation of a flexible core team of Field Merchandisers who are educated and motivated through on-line training & engagement platforms
  • Full client integration across the management teams, delivering release strategy and retail objectives.
  • Tripartite relationships with TCFHE partners
  • Capability to upweight the team to maximise either seasonal or DVD release opportunities
  • Use of Data Segmentation models; delivering targeted callage plans and POS optimisation analysis, driving cost effective solutions
  • To deliver a programme which engages and trains store staff in this busy retail category.

The Results

  • Fully integrated client agency partnership
  • Ongoing on-entry compliance to PoS increased; whilst investment reduced
  • 7.3% increase in annual retail sales

The Life of Pi

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