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A NEW GENERATION OF FIELD MARKETING

We are an innovative and bold outsourced field sales and marketing company where people and brands aspire to be.

What do we do in store?

We adopt a targeted, strategic and intelligent approach to field marketing, allowing us to interrupt the shopper/consumer, in the right way, at the right time; during those key moments where brand decisions are made and opinions formed. We have significant experience with bringing culture-changing and market-shifting products to market, and enabling them to establish and grow with a strategic approach to retail execution.
At Orchid we focus on four areas of expertise which can all be covered through long-term or short-term projects, bespoke to each project’s requirements.

Field sales

merchandising

auditing

engagement

WHICH CATEGORIES DO WE SPECIALISE IN?

We are experts in targeting and engaging shoppers and consumers at the point of purchase, servicing clients across food & drink, consumer electronics, entertainment, pharmaceuticals, consumer goods and home improvement sectors.

HOW DO WE PERFORM AS AN AGENCY?

Our client portfolio is extensive; in the past four years alone we’ve worked with 80 brands, completing over 1.4m store visits.

Here’s what some of our most trusted partners have to say about us.

“Orchid has given both SH Pratt and our retail partners a truly, independent and consistent, consumer led feedback loop on key metrics to help measure performance and tweak as necessary to improve the customer experience.”

Tim

Commercial Director, SH Pratt Group

“I can only recommend working with Orchid for their knowledge of retail, ability of training staff as well as delivering advice on the best in store activations”.

Audrey

Marketing Manager, Nokia Health

HOW DO WE WORK WITH OUR CLIENTS?

We will bring new speed, agility and cost efficiency to the growth of your brand, through our unique 5-step process.

We engage

with you to get to know you, your business, your values and your culture, so we can get to the heart of understanding the brand challenges you face.

we identify

new opportunities and ideas for your brand and craft a focused and inspiring strategy for growth.

we define

and distil our understanding into practical and achievable growth strategies, never losing sight of your financial imperatives and cultural considerations.

we develop

strategies for your brand to embrace all relevant sectors, channels and touchpoints, delivering them with complete consistency and cohesion.

we amplify

our ideas and strategies into powerful assets that deliver growth across designated markets or trade channels, using our integrated platform of services.

industry-leading reporting tools

OrchidLIVE allows for live data capture from the field, with full visibility from a  personalised and branded online dashboard. The breadth of data available for capture is extensive, with the ability to view entry and exit  photos as and when each visit is completed.

Live online portal

Our online portal gives our field teams and clients live access to each and every campaign live in the field.

360 degree field management

Our system is built from the ground-up for the full field management process; including briefing and payroll.

BESPOKE REPORTING

We understand our clients’ needs to have insightful and actionable data. Our in-house data team therefore specialise to ensure that every single report they produce provides added value.

PART OF CEUTA GROUP

Ceuta Group is made up of twelve brand specialist companies, with offices in the UK, New York, Amsterdam, Singapore and Bangkok.

Together, our 420+ employees support every aspect of brand growth and work with some of the most inspiring companies in the Health & Personal Care and Food & Drinks industries, across 100+ international markets.

Want to find out more?