OUR ETHOS
Our mission is to be an innovative and bold outsourced sales and marketing agency, where people and brands aspire to be.
For over a decade we’ve been assisting market and category-revolutionising brands in an intelligent and invigorating way. Over time this has influenced how each and every one of our team interacts with both retailers, consumers, and the brands we represent.
ACCOUNTABLE
We take ownership of our responsibilities, both as a business and as individuals, which produces an integrity to our relationships and operations.
BOLD
As an award winning agency, all our decisions are underpinned by market intelligence, real-time data and smart solutions.
INNOVATIVE
A visionary and people focused business, we bring the best talent to your brands, resulting in highly successful, results driven sales teams perfectly representing your brand
DYNAMIC
Orchid has significant experience with bringing culture changing and market-shifting products to market, and enabling them to establish and grow due to our strategic approach to retail execution.
ENGAGING
Capturing the attention of our clients, staff, and consumers; we strive to create disruptive and thought-provoking solutions to retail activation.
OUR LEADERSHIP team
Our senior leadership team drive our business and our clients brands’ forward, ensuring our ethos and values are lived out every single day. Our team extends deep beyond those you see below, with a wealth of industry experience weighting and underpinning everything that Orchid does.
Kathi Coffin
Managing Director
With over twenty years experience in field marketing, Kathi most certainly brings a depth of knowledge and understanding of the UK retail industry.
Gareth Cunliffe
Business Development Controller
Having spent nearly a decade in the coffee industry, being an integral part of some groundbreaking NPD in the UK market, Gareth adds passion and a creative flair to our team at Orchid. He leads our business development team in strategising sales and marketing.
Lisa Williams
Client & Operations Controller
Lisa has an extensive background within the FMCG and retail sectors, having previously held Director and Controller positions within the field marketing industry. She currently leads our core-tactical account management team, in addition to leading the client relationships with some of our core clients.
Simon Whitfield
National Field Controller
Simon joined Orchid in 2015 following on from an impressive few years with Mondelez and Britvic managing National Accounts. He has brought this experience into his time with Orchid and spearheads our field management and development across some of our key strategic clients.
OUR FIELD TEAMS
At Orchid we pride ourselves on our highly motivated, passionate and talented teams. Their skills, expertise and constant learning are invaluable and our Talent Management and Development team is fully invested in the success of our people, allowing them to grow and develop to continuously meet the needs of our clients.
TACTICAL
Our extensive roster of nationwide tactical workers give Orchid speed and agility in delivering time-specific activation with a wealth of experience. 60% of our tactical employees have worked for Orchid for five years or more, creating a trusting relationship that delivers high quality results.
From an hour in store, to a dedicated short-term sales drive, our teams have the capability to transform how your brand is viewed in the market.
SOLUS
At Orchid we specialise in providing bespoke teams for some of the most influential brands in the UK. Our solus teams provide stable and driven individuals that fully embrace the brands they represent.
As part of a solus team, our employees gain access to industry-leading training and development to grow and develop them into future leaders as we continue to cement our clients positions within the UK marketplace.
industry-leading reporting tools
OrchidLIVE allows for live data capture from the field, with full visibility from a personalised and branded online dashboard. The breadth of data available for capture is extensive, with the ability to view entry and exit photos as and when each visit is completed.
Live online portal
Our online portal gives our field teams and clients live access to each and every campaign live in the field.
360 degree field management
Our system is built from the ground-up for the full field management process; including briefing and payroll.
BESPOKE REPORTING
We understand our clients’ needs to have insightful and actionable data. Our in-house data team therefore specialise to ensure that every single report they produce provides added value.
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